Ghana-side leadership
Africom Pathway, Ghana
Africom Pathway is a Ghana-based organisation working across international market access, cultural exchange, business development, travel, education and diaspora engagement. Its role in ASTAF is to lead Ghana-side programme development and connect the festival with artists, businesses, tourism operators, cultural institutions, government stakeholders and investment-ready projects.
For ASTAF, Africom Pathway will coordinate Ghanaian participation, support exhibitor and delegation preparation, contribute to programme design and help ensure that the festival creates measurable benefits for Ghana. Its work will include identifying credible participants, building partnerships and supporting follow-up after the event.
ASTAF is designed around a principle Africom Pathway considers essential: international exposure should create value at home. Ghanaian creators should gain buyers and commissions. Tourism businesses should gain visitors. Institutions should gain international relationships. Investment discussions should lead to properly assessed projects in Ghana.
