Tourism promotion
Positioning Ghana as a compelling destination for cultural travel and international visitors.
National alignment
Connecting the festival to Ghana’s national tourism and creative-economy priorities
The ASTAF concept proposes collaboration with government institutions under Ghana’s Ministry of Tourism, Culture and Creative Arts. The purpose of this collaboration is to connect the festival with Ghana’s tourism promotion, cultural presentation and creative-economy development priorities.
The Ministry provides the national policy context within which tourism, culture and the creative arts can contribute to jobs, exports, destination development and Ghana’s international image. ASTAF can support these goals by creating an overseas platform where culture leads directly to travel interest, market access and investment dialogue.
Potential Areas of Collaboration
Cultural programming
Presenting Ghanaian heritage, performance, food and storytelling with care and authenticity.
Creative participation
Creating pathways for Ghanaian artists, makers and creative businesses to reach new audiences.
Trade connections
Building conversations between cultural organisations, tourism partners and international markets.
Youth opportunity
Supporting skills development, visibility and meaningful participation for emerging talent.
Investment dialogue
Opening space for practical conversations around culture, tourism and creative-economy growth.
Institutions Identified in the
Concept Note
ASTAF is developing collaboration with organisations that strengthen tourism promotion, creative participation, cultural programming and international opportunity.
Ghana Tourism Authority
A prospective institutional collaborator for Ghana tourism promotion and visibility.
Ministry of Tourism, Culture and Creative Arts
A prospective public-sector partner for cultural and creative-economy participation.
Creative Arts Agency
A prospective collaborator supporting creative talent and international exposure.
National Theatre Ensemble
A prospective cultural collaborator for performance and heritage programming.
Each institution can bring different technical experience to the programme. The Ghana Tourism Authority can support destination marketing and tourism trade connections. The Creative Arts Agency can help connect the programme to Ghana’s creative-industry development agenda. The Centre for National Culture can support cultural authenticity and regional representation. The National Theatre Ensemble can contribute professional performance and presentation expertise.
Responsible Public Wording
ASTAF will publish government logos, formal titles, official quotations and protocol details only after written confirmation from the relevant institutions. Until then, website language should describe the relationship as proposed collaboration or collaboration in development.
Suggested Approved-Status Language once written confirmation is obtained:
ASTAF is organised by Africom Pathway and Sadiko Express BV in collaboration with the Ministry of Tourism, Culture and Creative Arts and participating agencies.
Suggested Interim Language:
ASTAF is developing collaboration with relevant institutions under Ghana’s Ministry of Tourism, Culture and Creative Arts to support tourism promotion, cultural programming and creative-economy participation.